Strategic Domain Announces 30-Point Search Engine Optimization Check-up for Web Sites

Strategic Domain announced a new 30-Point search engine check-up for search engine optimization that will improve corporate and product Web site rankings on leading search engines. The search marketing check-up is designed to overcome outdated Web site specifications that hinder success in ranking high on Google, Yahoo!, Bing and other search engines.

New York, NY Dec. 8, 2008 — Strategic Domain, Inc. announced expansion of its SET² (Search Engine Traffic Power) process for improving Web site rankings on leading search engines including Google, Yahoo! and Bing. The expansion now includes their recently developed 30-Point Search Engine Check-up.

The SET² 30-Point Check-up (www.strategicdomain.com) is designed to improve rankings on major search engines for corporate and product Web sites. Strategic Domain’s Managing Partner Rick Robinson pointed out that, “Web sites are often created by designers or programmers, and they frequently don’t realize or don’t have the skills to make a Web site search engine-friendly. They don’t fully understand search marketing. They often miss major opportunities to reach their intended target audiences. Web sites have to earn the right to appear at the top of search engine rankings by giving search engine robots more readable, valuable content.”

Strategic Domain, Inc. (www.strategicdomain.com) is a New York City-based e-communications firm specializing in online communication for healthcare organizations, B-to-B companies, financial firms and consumer companies. The firm began developing their search engine optimization strategies nine years ago which led to the development of SET² (Search Engine Traffic Power), a search marketing process for improving Web site rankings. Since then, the firm has been engaged in search marketing and optimization for a broad range of Web sites in the US and in Europe.

“The SET² 30-Point Check-up was created to uncover a Web site’s search engine problems. It creates an easy to follow guide and sets a priority for resolving all major issues to help Web sites get indexed and ranked by the leading search engines. With ever-changing algorithms and specifications,” continued Robinson, “a search engine may find a company’s Web site, but using outdated specifications makes it unlikely the site will get high rankings or see the traffic from searches their competitors may be getting. That is why professional search engine optimization is so critically important.”

Strategic Domain’s SET² 30-point search marketing check-up provides clients with a systematic list of the most up-to-date search engine optimization protocols. If these protocols and techniques are used, it will greatly enhance the Web site’s chance of quickly getting its targeted pages indexed while positioning the site for high rankings on the leading search engines.

One example cited by Robinson was the way in which many Web sites use Flash animation or videos. Web designers and programmers are not aware of how to make sure this content is recognized with specialized coding. Without the proper coding, search engines cannot “read” the content of the animations, videos and images. Google, Yahoo! and Bing, the big three search engines, are eager to rank videos and images, but most sites miss this opportunity. Strategic Domain’s SET² search engine optimization process solves this problem.

About Strategic Domain, Inc.

Strategic Domain, Inc. is a US-based e-Marketing and Advertising firm that specializes in on-line communications for healthcare organizations, financial firms, B-to-B and consumer product companies. Founded in New York City in 1998, they provide their clients with a broad range of e-Marketing services including Web Development, Search Engine Optimization & Search Marketing, Web Analytics, On-Line Training, On-Line Marketing Research and other cutting edge e-Marketing initiatives in the US and globally. A partial list of their clients include American Standard, Benjamin Moore, CV Therapeutics, Dassault Falcon Jet, Endo Pharmaceuticals, EUSA Pharma, Johnson & Johnson, the National Community Pharmacists Association (NCPA), Pharmacist e-Link, Procter & Gamble, and Salix Pharmaceuticals. The firm has been widely regarded, having received 48 industry awards.

Contact

# # #