American Standard Interactive Training Presentations

Interactive Product Training for Sales Success

American Standard, one of the best-known brands in home improvement, had developed new lines of environmentally friendly faucets, toilets and showers. American Standard was faced with training and educating a wide spread group of retailers, distributors, specifiers and contractors to help launch these products. Previous training and promotional methods were deemed inadequate to meet the challenge of providing the in-depth technical information to such a wide audience across the country.

American Standard selected Strategic Domain to handle this challenge with its interactive Click-to-Learn^SM e-learning program. Strategic Domain’s proven Click-to-Learn platform has been used successfully to educate thousands of professionals. The system provides a complete solution including recruiting, user registration, user analytics and survey capabilities. This project was developed using Flash animation to incorporate product information and video segments from both industry events and company resources. The audio script was developed and recorded using a well-known industry home improvement voice to add more credibility to the overall presentation.

Strategic Domain created an overall design theme using visuals from nature to position the products as green and environmentally-friendly. The American Standard Click-to-Learn program was created as a three-part presentation, with each segment offering animating product photography and integrated video clips. A series of educational quizzes were developed and placed strategically throughout the presentation to reinforce learning about specific product benefits. Additional features included a comprehensive library of product specifications and installation instructions.

American Standard found great success with this new method of Web-based training and  received favorable feedback from its audiences.

• Click to view demo on the Strategic Domain site
• Click to view on the American Standard site (Registration required)