Interactive Advisory Software (IAS), a major business-to-business provider of software for financial management professionals, needed to revise its web site as part of a major corporate redesign and rebranding effort. Saddled with a poorly-organized, static site and legacy design, IAS wanted a fresh, dynamic, and welcoming look, ease of updating the various site pages and sections, and to display video in a more compelling fashion.

Strategic Domain began by moving the site onto the WordPress content management system, and leveraging the platform, completely reorganized content. They also created a home page which had all of the impact and interest of Flash, but was easily updatable through simple uploading of new text and images through the back-end admin interface.

Better Video for Greater Impact

Video, however, was where the biggest impact took place. Architecting a solution that would allow the video to come up in a modal dialog box (not a pop-up) in a layer above the web page, Strategic Domain reorganized all of the site video, and created a branded IAS YouTube channel for video serving, coding, and search engine optimization benefits.

With the launch of the new site, IAS was able to reach new financial professionals, and distinguish itself as a high-end provider through its revised branding and functional site presence.

View Interactive Advisory Software’s Site

After Pfizer completed a pilot study among community pharmacists that demonstrated the role of retail pharmacists in increasing both overall disease detection and increased prescriptions Strategic Domain laid out the conceptual framework for the Pharmacist e-Link project.

In partnership with National Community Pharmacists Association, Strategic Domain identified sponsors who would support the site, first signing up Johnson & Johnson as a Charter Sponsor (along with Lilly, Roche, Purdue Pharma, Wyeth and a number of other pharma companies,) who continue to recognize the importance of retail pharmacists to their business.

The site is also built to deliver personalized information and weekly e-mail to all registered users. In addition to managing and marketing this site, Strategic Domain designed and managed the weekly e-mail newsletter, delivering over 100,000 double-opt in emails weekly with custom tailored information to the nation’s independent and retail pharmacists.

A trusted name in women’s health products, Ortho-McNeil Pharmaceuticals helps women live well at any age. Ortho Women’s Health is dedicated to improving the health of every woman by listening to their needs and providing information that improves their lives.

Strategic Domain created the Ortho Women’s Health site to establish life-cycle relationships with women. Highlighting Ortho-McNeil’s continued commitment to women’s health, this site provides unbiased information and self-assessment tools to help women make smarter decisions.

The unique design and information architecture helps women to quickly learn more about reproductive health options and their changing health needs.

The site features the “Birth Control Selector,” a self-guided quiz that helps women decide which birth control method is tailored for their specific needs.

Leveraging an existing design for a static site, and related print marketing materials, Strategic Domain began the process of “theming” the design as a front end for the WordPress content management system.

Chosen for its clean code, broad installed global user base, and proactive community of both progressive system upgrades and committed plugin development, Strategic Domain was able to quickly create the site, and add on functionality.

The site loads remarkably quickly through both database and page caching using the Hyper Cache plugin, and total control over title, description, and keywords using the “All in One SEO” plugin, the defacto industry standard for SEO on WordPress.

IVA Funds is a leading investment company based in New York. To help support their rapid growth, IVA Funds needed a web presence that could be quickly updated manually by the client to allow them to populate fast-breaking news stories. They also needed automatic updates for fund performance changes and the ongoing addition of new funds. Additionally, IVA needed to provide personalized, secure content areas for certain investors.

IVA Funds' revised web presence coincided with a dramatic increase in investments under management

Strategic Domain was selected for having the required Drupal development skills IVA Funds could draw from to deliver a high-level financial web application platform.

The process began with a strategic planning session with IVA key stakeholders to identify audience needs, related content and functionality. The goal was to deliver a web site that intuitively established the new financial firm as a reliable, trustworthy and comprehensive organization with global reach.

A key component in the planning process for IVA Funds was Strategic Domain’s ability to create an interactive site blueprint prototype using clickable wireframe mockups for every page on the site and every piece of functionality. This process served as an indispensable tool of communication between the client, account management, and the technology integration team. With feedback from all teams, Strategic Domain arrived at a detailed model that was approved for design and development.

Clickable wireframes allowed the client to participate in the site navigation development

Revised the IVA Funds Online Look

Once the blueprint prototype was approved, Strategic Domain began a comprehensive visual redesign process, focusing on aspirational sites. The focus was on creating a presence that would would equal industry leaders in the investment space. After due to the extensive wireframing blueprint process, several design options were created fairly promptly, allowing a strong final design to be created.

Drupal Integration

Once design was approved, Strategic Domain worked with the existing Drupal platform to seamlessly integrate access to outside platforms and financial data feeds in a secure environment. This approach also gave IVA Funds staff access to an easy to use content management system for quick site updates.

The results were impressive, and IVA Funds investments under management have more than tripled to nearly $16 Billion under management, as well as the expansion to off-shore funds and private investment reporting that were enabled using the Web site platform.

Click to view the IVA Funds site

American Standard, one of the best-known brands in home improvement, had developed new lines of environmentally friendly faucets, toilets and showers. American Standard was faced with training and educating a wide spread group of retailers, distributors, specifiers and contractors to help launch these products. Previous training and promotional methods were deemed inadequate to meet the challenge of providing the in-depth technical information to such a wide audience across the country.

American Standard selected Strategic Domain to handle this challenge with its interactive Click-to-Learn^SM e-learning program. Strategic Domain’s proven Click-to-Learn platform has been used successfully to educate thousands of professionals. The system provides a complete solution including recruiting, user registration, user analytics and survey capabilities. This project was developed using Flash animation to incorporate product information and video segments from both industry events and company resources. The audio script was developed and recorded using a well-known industry home improvement voice to add more credibility to the overall presentation.

Strategic Domain created an overall design theme using visuals from nature to position the products as green and environmentally-friendly. The American Standard Click-to-Learn program was created as a three-part presentation, with each segment offering animating product photography and integrated video clips. A series of educational quizzes were developed and placed strategically throughout the presentation to reinforce learning about specific product benefits. Additional features included a comprehensive library of product specifications and installation instructions.

American Standard found great success with this new method of Web-based training and  received favorable feedback from its audiences.

• Click to view demo on the Strategic Domain site
• Click to view on the American Standard site (Registration required)