Pharmacist e-Link

Pharmacist e-Link is a comprehensive learning and communications site designed for the retail pharmacist. Featuring online searchable product information databases, an integrated e-learning platform, disease guides, product pricing service, and multiple news feeds, the site is designed to provide the full range of information, resources and tools to help the pharmacist succeed.

After Pfizer completed a pilot study among community pharmacists that demonstrated the role of retail pharmacists in increasing both overall disease detection and increased prescriptions Strategic Domain laid out the conceptual framework for the Pharmacist e-Link project.

In partnership with National Community Pharmacists Association, Strategic Domain identified sponsors who would support the site, first signing up Johnson & Johnson as a Charter Sponsor (along with Lilly, Roche, Purdue Pharma, Wyeth and a number of other pharma companies,) who continue to recognize the importance of retail pharmacists to their business.

The site is also built to deliver personalized information and weekly e-mail to all registered users. In addition to managing and marketing this site, Strategic Domain designed and managed the weekly e-mail newsletter, delivering over 100,000 double-opt in emails weekly with custom tailored information to the nation’s independent and retail pharmacists.