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SIGMAsm, Strategic Domain's proprietary strategic
planning process creates an overall strategic road map for Web sites development
and provides strategic direction for integrated online marketing activities. Our
comprehensive planning approach incorporates development of an interactive
prototype that incorporates proven best practices into interface designs, content
architecture, functionality and CRM. This prototype may be applied to user testing
of the site's offerings and content in order to determine site issues and
opportunities.
Strategic Domain also offers in-depth Web analytics to give marketers insight
into their Web site user behavior and examines site usage to uncover potential
opportunities.
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