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Cytogen
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After acquiring the rights to Quadramet, a treatment
for bone pain from cancer, Cytogen needed a more appropriate
corporate image and to have better online communication capabilities. Cytogen engaged Strategic Domain to re-brand the company and to
place more emphasis on the company's new direction and its products.
An important consideration was to inform investors as well as healthcare audiences about the company's offerings and progress.
Strategic Domain's strategic road map included a new corporate Web site. Employing a contemporary look and feel, the design elevated the company's ability to present its products effectively in a highly competitive biotech marketplace. To enhance its leadership image and to provide a focus on the oncology efforts of the company, Strategic Domain additionally created a new corporate positioning message "Because Cancer Doesn't Wait, We Develop Products that Help Medical Professionals Save Lives and Provide Better Cancer Care Now." to emphasize the company's mission and goals. The Web site's communication effectiveness included audience and product specific information channels. For the first time, in-depth information became available along with treatment and patient support information. |
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