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Innohep
When DuPont Pharmaceuticals (now Bristol Meyers Squibb)
launched a new, low molecular weight heparin product
called Innohep, they chose Strategic Domain to develop
the Web site and e-promotion program.
The e-marketing strategy focused on educating physicians
and home treatment nurses about DVT (deep vein thrombosis)
and Innohep usage.
Strategic Domain enhanced the value proposition by
creating and promoting the Innohep DVT Learning Center,
which provided a unique positioning opportunity for
search engine awareness. We included a dosing calculator
to build an understanding of Innohep's dosing requirements. |
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