 |
 |
|
|
 |
 |
Ortho Tri-Cyclen
Click
to view site
Ortho McNeil Pharmaceutical launched a new campaign
for OrthoTri-Cyclen. Strategic Domain's strategic
vision leveraged the tagline "Isn't it great to find
the one that's right for you?" The Web site's value
proposition required tailored information and tools
to help women make the right choice for birth control products.
To encourage physician and patient communications
about contraception, the site included a series of
interactive quizzes and FAQs. Using a guided tour,
women can review options and download printouts to
discuss with their physician. This site was recognized
as the "2001 Best Interactive Healthcare Web Site"
by eHealth Strategies. |
|
|
|
|
| |
|
|
