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Ortho Personal Pak
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When Ortho-McNeil decided to offer a fashionably discreet,
compact oral contraceptive holder, they engaged Strategic
Domain to develop their Personal Pak e-commerce site.
The strategy was to create a visual connection that
fit into
younger womens' everyday lives. The resulting site
uses a youthful sophistication in line with a young
woman's sense of style. Promoting a new Nicole Miller
design, the site launch created a unique media and
promotion opportunity. |
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