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Salix Pharmaceuticals
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As Salix Pharmaceuticals Inc. expanded their marketing
presence, they selected Strategic Domain to help reposition
the company's image with a new Web site. The goal
was to help Salix build awareness of its leadership
position in gastroenterology.
Following extensive research among the target audiences,
the new site strategy focused on creating a therapeutic
gateway for healthcare professionals, patients and
caregivers. Strategic Domain created the "Gastro Center"
to offer unbiased information and health management
tools and to provide up-to-date resources and treatment
news. The site's overall design strengthens the Salix
brand image by leveraging its commitment to gastroenterology.
For Salix investors, Strategic Domain delivered a
robust financial information center offering current
stock prices and investor news.
With the flexible design Strategic Domain has developed,
Salix can easily add portals for new gastroenterology
products as new products are launched. |
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