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Sandostatin
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When Novartis Oncology launched Sandostatin LAR Depot, the goal was to build global brand awareness. The e-marketing challenge was to convince physicians to convert to the new product and educate them about complex product administration requirements.
Strategic Domain's strategy was to create a branded, global Web portal tailored by physician specialty. Physicians can quickly and easily find in-depth information on Carcinoid Syndrome and Acromegaly, take interactive quizzes and review treatment guidelines.
Using the Web site, physicians submit questions to the Novartis Oncology medical staff and schedule conferences with leading authorities.
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