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Strength for Caring
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to view site
Strengthforcaring.com was designed to support the
Strength for Caring program, a community-based education
and support program for caregivers and cancer patients.
The site is sponsored by Ortho Biotech Products, L.P.
This site serves as an online resource for caregivers
who are unable to attend a Strength For Caring seminar.
Content is presented in an engaging and pleasing format
that thoroughly satisfies the information needs of
the cancer patient caregiver, while creating a positive
"halo" effect for Ortho Biotech. The site design highlights
Cindy Crawford's personal experiences and involvement,
leveraging her celebrity appeal to raise awareness
and receptiveness for Strength for Caring.
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