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Thought Leader Channel
Needing to update their current ThoughtLeaderChannel.com
(TLC) Web site in order to include information and resources
for an expanded product portfolio, Salix Pharmaceuticals enlisted Strategic Domain to redevelop the site while maintaining the current scientific/educational "look and feel" of the current site. The Thought Leader Channel is a comprehensive information resource for reviewing current clinical information on the development of new and expanded gastrointestinal treatments.
Because of the highly defined target and proprietary nature of the content, Strategic Domain developed a protected environment that required a user to register/log-in prior to use. This new registration process allows qualified audience members to gain access to the site and manage their own profile. While maintaining the overall "look and feel" of the current Web site, Strategic Domain developed product areas that reflected individual brand identities and provided specific product information.
The product channels were designed for intuitive and quick access in order to provide Key Opinion Leaders (KOLs) and Physician Consultants valuable, up-to-date resources and product information used to prepare presentations and to build product treatment knowledge. Strategic Domain designed the Web site to provide a flexible development structure for future developments while leveraging the existing hosting and technology platform. |
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