Services

Marketing

• SIGMA^SM Strategic planning
• E-Branding and integrated marketing
• Product launch and positioning
• Professional and DTC communications
• Database development and CRM

Research

• PIIR^SM Competitive analysis reports
• Segmentation studies and focus groups
• Brand equity analysis and competitve audits
• Usability and creative testing
• Site user analysis and profiling

Media

• Consumer, trade and professional
• Online and traditional planning
• Placement, audits and monitoring

Advertising, Promotion and Direct Mail

• Comprehensive interactive campaigns
• E-mail, recruitment and direct mail
• eNewsletters, brochures and posters
• Newspaper, magazine, radio and television
• Sponsorships, events, contest and sweepstakes

Website Development

• Design, navigation and architecture
• Technology platform development
• Dynamic database and content management systems
• eCommerce, Intranets and Extranets
• Flash, Web cast and streaming media
• Personalization, relationship and SFA

Search Engine Optimization

• SET^2SM - Search Engine Traffic Power
• Strategy and key word development
• Programming, registration and placement
• Sponsorship and PPC programs

E-detailing and CE

• Program development
• Creative design and programming
• Recruitment and analysis

Web Analytics

• Site monitoring, tracking and analysis
• Database integration
• ROI metrics