Email Marketing

Email Experience

Strategic Domain’s years of email marketing experience form the basis of a practice that uses the medium as a key business relationship builder and action motivator.

The Trusted Source

Everything begins with building trust – Strategic Domain encourages the use of double opt-in to register new subscriptions, and is well-versed in full compliance with CAN-SPAM guidelines to build on that trust.

Strategic Domain emphasizes organic email list growth through value-added content offerings to target the most desired site user. Adherence to a well-planned email editorial calendar is critical to provide focused, targeted communication, thereby contributing to continued list growth.

The goal is to design, write, and program emails that consistently get through spam filters, and that users eagerly anticipate, read, and click through to take action on.

Relationships for Engagement

Regular contact is key in building relationships. By careful review of statistics across verticals, Strategic Domain sets optimal email marketing frequency, as well as best delivery timing for best email open and click-through rates. We can also work with clients to create email content that leverages both existing site content, as well as news and updates, tips, and stories best targeted to your target audiences.

Accountable and Actionable

Email communication with your existing and targeted customer base will have little relevance if there were simply to exist on their own. Strategic Domain works with the larger online marketing plan to make sure that the email marketing plan is delivering on its goals to carry leads from the top of the funnel, and regularly engage them with quality content.

Interspersed throughout the communication are distinct calls to action that turn leads into prospects, and prospects into customers through positioning you as the trusted expert.

Calls to action are routed to specifically-designed landing pages that are created for one purpose: To capture and convert leads. Strategic Domain provides ongoing A/B testing with email subject lines and landing pages, and consistent upgrades to refine the engagement and motivational power of the email message.

Everything is tracked and reported for accountability and continuous improvement in concert with the other aspects of the online marketing plan. Contact Strategic Domain to get started planning and executing your email marketing strategy.