Video

Videos add interactivity and interest to websites, and also give visitors a different way to receive your solution in a medium that may make you message more impactful and easier to understand.

Engage Prospects

Videos enable marketers to make instant connections with prospects visiting your website. If a picture is worth a thousand words, a video is worth a thousand pictures. Sales presentations, webinars, product demos and overviews can all be repurposed as videos to make a strong introduction to your product or service.

Search Engine Benefits

Videos can be leveraged to pull traffic from search engines. Search engines are listing videos in priority positions at the top of results pages often ahead of top content and competitors’ placements. Search engines have responded to web users’ preference for video content by allowing videos to leapfrog over many text-based results, so there exists a real opportunity to dominate viewers’ attention with videos.

Ubiquitous and Cost Effective

24% of all searches conducted on the web were made at YouTube.com — that’s a higher share of searches performed than Yahoo! and Bing. Netflix’s streaming videos account for 22% of all Internet traffic during peak hours. These trends prove that online video is no longer an emerging technology. Videos are everywhere, they’re ubiquitous and everyone is watching them.

With ubiquity comes affordability. Videos are no longer cost prohibitive and can be quick to produce. B2B and B2C companies can generate videos by simply repurposing existing content, animating presentations and editing sales calls. Get in touch with us to get started adding videos to your site.