Search Engine Marketing
Strategic Domain’s Approach to Paid Search Marketing
With the increasing popularity of Content Marketing, the role of traditional online advertising has shifted.
Under the old model, companies poured money into online advertising campaigns, only to see traffic and business disappear with any change to the advertising budget.
Fortunately, the amazing accountability of the Web allows us to track leads from impression, to clickthrough, and on to conversion.
Strategic Domain’s new model of accountability and synergy creates a strategy, whereby, smaller, targeted, and skillfully-placed ad buys work in concert with targeted content marketing to get your most wanted customer to take the most wanted action consistently.
Pay Per Click
Also known as search engine marketing, or “SEM,” pay-per click is an effective way to draw highly targeted, qualified traffic to your website. With PPC, you choose the keywords that are relevant to your business and you control the costs. Cherry pick your visitors, engage them with compelling content on your site and convert the prospects into leads. Strategic Domain can help you use PPC intelligently and manage a strategy that produces results.
Display Advertising
Beyond art and design, Strategic Domain balances message and creativity with a direct marketing, results-oriented approach to constantly testing variables. Colors, fonts, taglines, and action buttons are tweaked and checked on a regular basis to ensure clickthrough not by the most users, but by those most likely to understand and take action on your brand’s unique value proposition.
