Display Advertising
Display Advertising is Evolving
Display ads can no longer be thought of as those intrusive banner ads at the top and along the sides of websites that make a page take forever to load and simply get ignored. Today, detailed user data ensures that ads are served to Internet users who are most likely to be interested in your promoted product or service.
Display advertising is experiencing a resurgence and seeing a renewed investment from more ad networks than ever. Today’s technology allows marketers to put ads in front of the perfect prospect in a way that was never before possible.
Advantages of Display Advertising
Web analytics and user profiles have completely changed the options available for display advertising campaigns. It is now possible to precisely target banner ads to Internet users with pinpoint accuracy. In addition, display advertising enables marketers to:
- Instantly limit or expand budgets with adjustable bids
- Target the most likely prospect by location, age and past browsing history
- Only show your ad to Internet users who are likely interested in your product or service
- Re-target site visitors
Hypertargeting With Content Networks
Internet users are now being served ads that compliment the content they are reading and searching for. Content networks match your ads to relevant users on thousands of sites across the Web. You no longer have to buy ads directly with a website on a CPM basis.
In addition, tracking technology now enables display ad networks to know exactly where a users is browsing the web from and serve your ads only to users located within your sales boundaries. If your campaign is only targeting a specific region or city, your ads will only be shown to vetted, targeted users located within that region.
In other words, it’s now possible for your ad to be shown only to people who are likely to be interested in your product or service and located in close proximity to you. You no longer have to blast your ad to 10,000 people and hope the few people you really want to reach happen to notice.
Interest and relevance leads to clicks which makes for an awfully efficient, worthwhile campaign. Let us know if we can help with your Display Advertising strategy.
