PPC
Strategic Pay Per Click (PPC) Delivers ROI
PPC campaigns are more than just paid clicks. Paid keywords represent a significant opportunity to drive qualified visitors to your website. Strategic Domain can help you turn web visits into ROI.
Strategic Domain’s approach to PPC focuses delivering results and ongoing ROI. Starting with the development of the right keyword phrases and positioning strategies, we target your prospects’ online search activity. Our insights position ads to then begin to drive visits, minimize bounces and increase conversions on your site.
While any in-house group can buy keywords, our process goes further by providing effective campaign optimization and management:
- Ongoing bid management and ad testing
- Development of effective ad messaging and presentation formats
- Identifying and adjusting landing pages for improved conversions and reduced bounce rates
- Applying targeting options to reduce unqualified click-thrus and increase conversions
- Tracking beyond click rates to determine conversions and ROI
Combining SEO & SEM to Drive Even More ROI
When an SEO and SEM campaign are executed together your brand presence on search engine results pages increases exponentially. With an organic result positioned next to a paid ad, the result is 1 + 1 = 3. A coordinated SEO and SEM program has shown to increase clicks to a website by 92% and improve metrics associated with Page Views and Time on Site by about 40%.
Contact us today to learn how to align your strategies to get the most out of your SEO and SEM programs.
