Local Search

SET² Local Search Engine Marketing

SET² (Search Engine Traffic Power) helps retailers, contractors and medical professionals attract new customers, clients and patients with top local search engine listings. Everyday more people are shifting from Yellow Pages to Search Engines as a way to find local services. Strategic Domain, a leader in search engine optimization services helps get your local services and products listed at the top of the local listings on the biggest search engines —Google, Yahoo! and Bing.

In these challenging economic times, nothing offers a better return or generates more sales leads in your local markets than local search engine marketing. Here’s why search engines are so important¹:

• 50% of consumers use search engines to find local businesses rather than Yellow Pages
• 41% of consumers on Google, Yahoo! and Bing use local “geographic modifiers” like zip codes or town names to find home improvement products and contractors near their home.

Strategic Domain’s local search optimization program ensures that your location ranks high when consumers use an Internet search engine or smart phone to find local resources. We work in concert with your local store marketing programs to make it an affordable option for all size of businesses or practice.

Location Specific Search Engine Marketing Tailored for your Brand

Strategic Domain registers each location with the local registries of the leading search engines (Google, Yahoo! and Bing) and relevant local directories. Each listing targets only local markets served and can be used with existing website marketing programs.

Each location receives an individual listing on Google, Yahoo!, Bing and other local directories that include:

• Name of business or brand
• Description of services offered
• ­Address
• ­Telephone number
• eMail contact
• Zip code(s) served
• Photo or business logo upload
• How to get more information
• Experience
• Specialties or offerings
• Related information or awards
• Link to local website (if available)
• Business hours
• Payment methods accepted

Optional Services:

• Custom website optimized for keyword terms related to their business and location
• Special phone number or email request forms added to help track leads

Paid Keyword Local Search Engine Marketing Targets Zip Codes

Now your local markets have even more local search marketing opportunities. Strategic Domain will create custom local keyword placement campaigns on Google, Yahoo! and Bing for each of your local outlets. These branded campaigns offer:

• Zip-code specific paid keyword advertising on Google, Yahoo! and Bing
• Professionally researched list of top traffic generator and brand related keywords
• Professionally prepared text ads that match keyword and location
• Regular analytic reports of keyword activities and sales leads
• Individual budgeting for each location

Ask about how we can custom design a plan tailored to your business needs

¹Source: Nielsen Survey, Jan. 2009 | Back to top